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The daughter of El Chapo introduces her latest product in the brand tug of war with Emma Coronel
The Chapo 701 brand, of the daughter of the boss, today presented the new product in the framework of Intermoda; offers a lager and handcrafted drink.
Alejandrina Guzmán, through the 701 brand, will sell the craft beer with the alias of the drug trafficker who is imprisoned in the United States, the former leader of the Sinaloa Cartel, Joaquín Guzmán Loera: El Chapo.
At the event that brings together several fashion and other products firms, Intermoda México, held in Guadalajara, Jalisco, highlighted the display that exhibited El Chapo beer; where Adriana Ituarte, told the media about the launch.
Identified as a sales manager, Ituarte said that it is necessary to comply with the procedures before the Mexican Institute of Industrial Property (IMPI), so it will soon go on sale to the public.
“The beer has a four percent degree of alcohol brings Malta, rice and honey and is cataloged as handmade craft beer. The the idea is to sell it to breweries that specialize this type of drink”, shares Ituarte.
Beer will have a cost of about $ 3.72 and is expected to be distributed in bars and pubs across the country.
The brand offers lager and craft beer and uses the face of the capo sentenced to life imprisonment as a logo.