Rugby Australia has signed a three-year deal worth $100 million with Nine to show content on its online streaming service, Stan, as well as showing select matches on its free-to-air channel.
- Rugby Championship and inbound Wallabies Tests, Super Rugby and club matches will be shown on Nine’s online streaming service, Stan
- Super Rugby has never been shown live on free-to-air TV in Australia
- The deal comes into place for the 2021 season, subject to final sign-off from SANZAAR Unions
As part of the agreement, Super Rugby games will be shown live on free-to-air television for the first time.
Starting next year, the contract ends a 25-year partnership between News Corporation’s Foxtel and the code in Australia.
All Super Rugby AU matches will be live and ad-free on Nine’s video-on-demand streaming service Stan, as well as Super W and all games from New Zealand’s Super Rugby Aotearoa.
The Nine Network will also screen Saturday night’s Super Rugby AU match live — a first for the code — as well as finals matches.
Stan will also stream the Rugby Championship, Bledisloe Cup, Wallaroos Tests, as well as all inbound Tests for Australia, New Zealand, South Africa and Argentina with select games also broadcast free-to-air on Nine.
Club rugby games in both NSW and Queensland are also included in the landmark deal.
The parties reached in-principle agreement, which is now subject to final sign-off by the SANZAAR Unions.
RA interim chief executive Rob Clarke said the deal would give fans more access to all levels of rugby.
“This is a landmark deal that includes everything in the showbag, and it gives more Australians more access to more rugby than ever before,” Clarke said in a statement.
“Australian Rugby is transforming with an exciting future ahead, and this innovative partnership enables us to fast-track that growth from the grassroots up as well as showcase and promote the game like never before.
“We’re particularly pleased for Super Rugby to be live on free-to-air for the first time in its history.
“We’re also thrilled to partner with streaming service Stan, which now boast more than two million Australian subscribers and are growing at a rapid rate.